Many people are ice cream lovers. But how do customers choose ice cream? Do they eat any flavor without considering the ingredients? If you talk to ice cream lovers, you will realize that they do not just buy ice cream. In this article, we are going to discuss the top factors considered by customers when buying ice cream. Read on.
As we all know, ice cream is not among the list of healthy foods. If you are losing weight, ice cream will be on the list of junk foods you should not eat. But still, you will find people eating ice cream. Does it mean that there is healthy ice cream? On the realization that some people avoid ice cream because of the ingredients, producers are nowadays making ice cream without artificial colors, preservatives, and sweeteners. If you are in the ice cream option, provide this option to avoid losing customers to artificial colorings.
Packaging and Packaging Information
Customers what to know what is included in the ice cream they are taking. And since they cannot keep on asking the sales, you should consider listing the ingredients on the packaging. You will be surprised that almost 66% of customers check the labeling before buying their ice cream. Consider using easy to understand language about the ingredients and nutritional value.
Color is another important consideration when buying ice creams. Some customers will not buy your ice cream because a specific color is not available. The brain connects color to the flavor. This is to say; you will buy a particular color because you think the ice cream will taste and smell a certain way.
Fat and Calories
Very few people will say no, to an ice cream treat. It is a sweet one. Research indicates that about 12% of ice cream lovers consider calories during the purchase of ice cream. Since many people are in the journey to keep fit and lose weight, 42% of customers avoid ice cream with a lot of fat.
Price is an essential factor in the purchase of goods and services — about 53% of customers mind about the price. It is important to consider your location and the ingredients of your ice cream when pricing. Producers are advised to enhance the quality of their products by removing artificial colors from their ingredients. You will be surprised by customers who go for healthier options irrespective of the prices.