Google Ads has been around for many years and has kept improving its services. In recent years, advancements in machine learning have made Google leap big in marketing automation.The following are some of the benefits of Google Ads automation.
Smart Campaigns for Businesses
Google Ads introduced smart campaigns as a solution that is now the default campaign strategy for new advertisers. You should note that Smart Campaigns works by automating targeting, landing pages, and even bidding. However, the budget, language, and destination location must be selected manually. Fortunately, setting such options is not a difficult task. If you want to be in charge of your marketing, you can still use manual configuration.
Universal Application Campaigns
Ideally, this type of campaign helps advertisers get a lot of installations and conversions within the app. After setting up the campaign, Google Ads will take care of everything as it manages bids, graphics, targeting, and even optimizing your campaigns to ensure you get the best results.
Target-Oriented Shopping Campaigns
This is a type of campaign that is easy for merchants to create shopping ads. You should note that shopping ads account for about 60% of all clicks to retail businesses. Shopping campaigns serve both remarketing and shopping ads on Google display. In addition, they utilize over 20 conversions to predict bids and even optimize results.
You should note that Google Ads has a wide range of bidding strategies that are meant to help users to achieve different business goals with minimal effort. Moreover, only three of these use machine learning to predict those that can generate conversion. Although automatic bidding works well for the advertisers, you have to note that you will need to adjust your targets manually to get optimal results.
Dynamic Search Ads
Some advertisers have large websites with thousands of websites and products. For such customers, it may be difficult to keep up their ads to date. In this case, dynamic search ads are responsible for automating the process. The advertiser can decide to include all the pages on his site that are indexed on Google or those in a given feed. As a result, Google will direct create titles and direct advertising.
The above are some of the reasons you should consider Google Ads for small businesses. It is advisable to hire experts if you do not have knowledge of Google Ads. Also, you can use Google Ads scripts.